The Simplicity of MJB
Skin Care Trends and Beauty Routines
Why J-Beauty
Japanese beauty is very subtle, but it is deeper and very thought out than what you see outside. J-Beauty is grounded in centuries of history and culture and is based on the elegance of rituals, valuing simplicity and mindfulness above all. J-Beauty’s simple aesthetic, natural ingredients, and streamlined approach play into current North American trends, such as the clean-beauty movement and a “less is more” approach to beauty.
Western market has recently started to follow this ingestible beauty trend. Recently it has been known as that wellness-driven beauty launches are trending and we expect that experimentation to continue, further blurring boundaries between health and beauty.
What is
Mochi Hada (Skin)
A mochi rice cake is a smooth, matte, plump Japanese rice cake dessert that is soft, supple and bouncy.
J-Beauty regimen provides most natural looking results, creating a shine-free radiance. Clear, pore-less complexion.
Regimen
- 2-Step Cleansing for optimal pH balance
– Oil based serum
– Soap based - Gentle Exfoliation to create “baby skin” (esp. US consumer)
- Boosting Oil – delivers specific benefits (i.e.: brightening, anti-aging)
- Essence – easily absorbed, water-based toner that prepares and softens skin for next steps
- Hydrating Lotion (emulsion) – delivers essential oils and nutrients to skin & balances ratio of oil:water in skin
J-Beauty
Skin Care Routines
Changing seasons and weather temperatures mean your skincare regimen requires modification. J-Beauty helps simplify your seasonal skincare transition so you can achieve healthy, balanced skin all year around.
J-Beauty
Market Trends
Since 2016, South Korean beauty brands and products inspired by the region have been at the forefront of innovation in the western color cosmetics and facial skincare markets. Retailers such as Sephora have embraced this, and products such as cushion compacts and BB/CC creams have entered the mainstream.
The meteoric rise of K-Beauty has led color cosmetics consumers and brands to look to Asia for inspiration, and Japan is expected to provide a source of innovation inspiration in the coming years.
While South Korea is known in Asian beauty markets as providing fun, affordable and innovative products, Japanese brands are commonly seen as effective, diligent and classic.
Many popular beauty products like cleansing oils, color-correcting cosmetics, essences, fiber masks all have their origins in Japan.
INSPIRED BY NATURE, ENHANCED BY SCIENCE.
The synergy between nature and scientific innovation is a special characteristic of J-Beauty—one that helps to secure its place on the leading-edge of skincare and self-care across the globe.
J-Beauty Expert
Hinako Sugioka Israel
With more than 30 years of experience in the skincare industry, leading development for elite brands like Shiseido® and NARS® Cosmetics, Hinako Sugioka Israel knows just how much the right skincare can change a person’s life for the better.
"Skincare is my culture and my passion," says Hinako. "I'm happy to share any wisdom that may help someone get close to their best, brightest self."
Having lived in both Japan and the United States, Hinako brings a wealth of expertise regarding the history, innovations, and applications of J-beauty, as well as a practical understanding of how these self-care methods coexist with American perspectives.
